Buying prescription glasses in the Twin Cities is the opposite of a one-size-fits-all proposition – you’re looking for something as distinctive as a signature or thumbprint. We, too, are unique in that we grind all of our lenses in-house to assure your prescription is filled accurately and quickly. We also offer a uniquely large selection of frames – more than 10,000 in our New Brighton location alone (see designer frames), so you can chose the styles that best meet your needs.

In more than 40 years as a Twin Cities optician, eyewear historian, collector and designer, David Ulrich has dedicated himself to helping our clientele feel happy about themselves, with their choices and with what they’ve spent. Following David’s example, all of our Minneapolis opticians ask all the right questions to assure you get the best eyeglasses for your needs. Read more about David Ulrich.